ABOUT ME
I’m a business-focused creative based in Grand Rapids, MI with over a decade of experience in Digital Marketing, Operations Management, Project Management, and Brand Development.
Over the years, I’ve worked across multiple industries, which taught me how to adapt quickly, bring a fresh perspective, and create solutions that actually work for different kinds of businesses.
I’m known for being ambitious, reliable, and detail-oriented, with a strong eye for aesthetics and the drive to see projects through the right way.
Clients and colleagues often describe me as a driving force, someone who can connect strategy with creativity and make ideas not just look good, but succeed in the real world.
MY SPECIALITIES
Project Management:
Project management is a core strength of mine. With experience across multiple industries, I’m able to bring structure to creative and operational projects by keeping teams aligned, budgets under control, and deliverables moving toward completion. My focus is simple: keep things moving and get it to the finish line.
Operations:
I bring hands-on operations management experience across multiple businesses, including running a high-volume construction firm. I understand how systems, people, and processes need to work together to keep a business running efficiently and customers coming back. My approach is grounded in execution, not theory.
Digital Media:
I create digital media that brings brands to life. From photography and video to social media content and flyer design, my focus is on building visuals that feel intentional, on-brand, and ready to perform in the real world. Everything I produce is designed to connect, communicate, and move projects forward.
Brand Development:
I specialize in turning ideas into real brands. I’ve spent years helping turn concepts into reality, and helped launch multiple businesses from the ground up. From early-stage branding and visual direction to product development and marketing strategy, I help shape brands from concept through launch, making sure what’s built looks right, works properly, and is ready for market.
Advertising:
My approach to advertising is built around efficiency. I run Meta and Google ad campaigns that are designed to perform without unnecessary spend. I prioritize clear strategy, strong creative, and ongoing adjustments to help clients see real returns.
Check out some of my recent projects and work below.
PROJECTS:
01. PROKLIVITY
At Proklivity, I developed brand identities, designed logos, and created photo and video content.
I planned and executed marketing campaigns, including Meta ads, to grow visibility and sales.
I oversaw content creation across platforms, keeping projects aligned with brand strategy.
I managed social media accounts with audiences of over 100k followers, ensuring consistent growth and engagement.
For a social media management client we hit 1.4 million views in 30 days.
For Uppercut Sports, I handled brand development along with product, packaging, and apparel design.
I created marketing materials, product photography, and content to support campaigns.
I managed Meta ads and coordinated vendors for photography, video, and apparel printing.
I also oversaw sponsorships and collaborations with content creators and athletes to expand the brand’s reach.
For GreenLion Studios / SobaOne, I guided the design direction for a new e-commerce website and developed the marketing strategy to support it.
I created photo, video, graphics, and product photography to build out consistent marketing content.
I also coordinated the launch of a new apparel line, finalizing designs, working with the printer, building the launch strategy, and producing all campaign content.
For Michigan Golden Gloves, I established their Instagram, YouTube, and TikTok accounts and managed them from November through the end of the season in June.
I produced photo and video content at every event including traveling with the team to Nationals in Tulsa, OK.
I then built a consistent content calendar around that material. I also established and managed Meta Ads during the tournament to expand reach and drive engagement.
A highlight of this work was generating over 292k views in just 90 days.
For Krash Gordon, I lead all creative direction and production, covering photography, video, and design for clients across multiple industries.
I capture and craft visual media that helps people and brands stand out, not blend in, with a focus on authentic storytelling and distinct visual identity.
From portraits and product shoots to branded campaigns and apparel lines, I handle every step of the process—from planning to final edit.
A highlight of this work has been helping dozens of small brands elevate their image and grow their audience through bold, recognizable content.
I founded Clarus Home Solutions in 2014 and grew it into a full-service residential remodeling company serving the greater Grand Rapids area.
Over the years, I’ve managed hundreds of renovation projects. From kitchens and baths to full interior rebuilds, overseeing every phase from estimating and budgeting to vendor coordination and on-site execution.
Beyond the tools, I’ve built systems. I developed relationships with more than 20 trade partners and implemented workflows that kept projects on schedule and clients informed.
That mix of hands-on experience, strategic planning, and client communication gave me a strong foundation in project management, leadership, and operational efficiency skills I now bring into every business and creative project I take on.
RECENT WORK:
TESTIMONIALS
Here's what some of my clients have to say about their experience working with me.
BJ- GreenLion Studios
"Kyle has been amazing to work with! I have worked with quite a few content creators and Kyle is by far the best I've ever worked with!!
He gets it."
Cyndee H- Synaptic Approach
"I met Kyle at a Chamber event and was impressed from the start. He communicated clearly, showed up on time, and made the video shoot smooth and stress-free. He coached me through the process with patience and delivered high-quality edits ahead of schedule.
I’m happy with the results and look forward to working with him again."
Shayna- Ampdre Realty
I had a GREAT experience getting photos done by Kyle. I am extremely uncomfortable in front of cameras and he was so laid back and made it much easier.
He was also so patient and accommodating for all the different outfits and locations. After getting my photos back, I'm already wanting to book another session to get even MORE! 10/10 experience!
Brian- MGGA Tournament Director
Kyle did an excellent job for the Michigan Golden Gloves 2025 Tournament.
Great photos, great video and helped us tremendously with getting more subscribers and views on our materials.